While Instagram might have started out as a social network for users to share photos, over time the company has come up with ways to lure companies to its platform where it can be used to make new product announcements, run competitions, interact with customers, and also to let customers shop from directly within the app.
Now according to Instagram, they are rolling out new shopping features to the app where users can shop directly from Instagram Stories. “Today we’re beginning to expand shopping beyond Feed to Instagram Stories. Instagram isn’t just a place of inspiration, it’s also a place of action, and we know that inspiration can come from anywhere. On Instagram Stories, when you see a sticker with a shopping bag icon tap on it to see more details about that product.”
Instagram Stories has 300 million daily users, and growing, while Instagram overall has 800 million monthly actives, and rising fast. which means that Stories is an extremely viable platform for companies to hawk their wares. You can bet that a heap more brands are already looking to get in on the Instagram wave, and the addition of shoppable tags in Stories will only add to this.
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